A Good Guide for Shopping

  • The Good Guide website's turkey rating page. (Image by Jessi Ziegler)

There’s a new way for consumers to find
out more about the products they buy.
Samara Freemark has the story
of a new online guide that lets you look
up how good products are for you and for
the environment:

Transcript

There’s a new way for consumers to find
out more about the products they buy.
Samara Freemark has the story
of a new online guide that lets you look
up how good products are for you and for
the environment:

The website is called the Good Guide, and it lets consumers get a pretty in-depth look at more than 60,000 foods and household products. The site ranks products by their impacts on health, the environment, and society.

The Good Guide is the brainchild of Dara O’Rourke. He’s a professor of environmental policy at the University of California at Berkley. O’Rourke says consumers don’t have easy access to the information they need to make smart buying decisions.

“What we’re trying to do is bring the best available science, put it in an easy accessible and free format, then get it to people whenever and wherever they make a decision about a product or a company.”

That’s where the Good Guide iphone application comes in. Shoppers can scan barcodes at the store to get instant product information.

That application, and the site, can be found at goodguide.com

For The Environment Report, I’m Samara Freemark.

Related Links

Keeping Phone Chargers Out of Landfills

  • A one-size-fits-all phone charger could cut down on the electronic waste generated by cell phones (Photo by Shawn Allee)

That search for the right cell
phone charger should soon become
a thing of the past. Cell phone
makers have agreed to come up with
a universal adaptor. Julie Grant
reports that that could save tons
of landfill space:

Transcript

That search for the right cell phone charger should soon become a thing of the past. Cell phone makers have agreed to come up with a universal adaptor. Julie Grant reports that that could save tons of landfill space:

Top cell phone makers – including Nokia, Samsung and Apple – have struck a deal to standardize handset chargers for European consumers by next year.

And the U.S. wireless industry association says Americans will likely see a universal charger before 2012.

That means when you buy a new phone, you won’t need to buy a new charger. You’ll be able keep using the one-size-fits-all charger.

Ted Scardamalia is with the technology analysis firm Portelligent. He says this is good for consumers – and the environment.

“If I have a charger that lasts for two or three or four phones, that’s two or three or four chargers I don’t have to recycle or put into a landfill.”

Last year, an estimated 1.2 billion cell phones were sold worldwide, according to University of Southern Queensland data reported by industry umbrella group GSMA (Groupe Speciale Mobile Association), generating up to 82,000 tonnes of chargers.

With concerns over the level of waste generated by redundant or outmoded chargers, European legislators had, prior to Monday’s agreement, considered forcing manufacturers to adopt universal technology.

For The Environment Report, I’m Julie Grant.

Related Links

Organics Rotting in Bad Economy

  • Shopping at organic foods stores is one thing consumers are cutting back on (Photo by Ken Hammond, courtesy of the USDA)

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Transcript

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Michelle DeSalvo’s daughter plans to go to college next
year. But her husband might need to take a pay cut just to
keep his job. So they’re trying to save money wherever
possible. That means no more shopping at the natural foods
store.

Michelle DeSalvo: “It’s definitely more expensive. You have
to go to things that are less expensive and natural is
definitely not that.”

Julie Grant: “So what has changed in your shopping habits?”

Michelle DeSalco: “I go to Wal-Mart. (laughs) Yeah, for
food. It’s cheaper.”

Not everyone is rushing to Wal-Mart.

Brenda Fisher says her family is struggling to pay for two
kids in college, and they’re looking for different ways to buy
food. She used to stop at the butcher shop at Whole Foods
– the national, natural foods supermarket. But not anymore.

“So I would buy their meats because their meats are
incredible. So um, I just can’t afford it. I would actually like
to buy a whole cow from a farmer, because they’re cheaper.
And I just have to get the money together.”

Okay, so not everyone wants to buy a cow. But a lot of
people are moving away from things that seem more
expensive – like natural and organic products.

In recent years, those foods have seen huge sales growth.
But as the economy has turned sour, so have their sales.
Whole Foods Store has seen a considerable sales drop at its
stores. And the company’s stock prices plunged more than
70% this year.

Nancy Koehn is professor of the history of retailing and
consumer behavior at the Harvard business school.
She says some people see upscale stores such as Whole
Foods as an indulgence – and that’s not what they’re
wanting.

“I think we will see, we are seeing, a rush away from a lot of
luxury right now.”

Koehn says that’s short term. She says consumers have
been floored by the tanking of the stock market and the
vulnerability of the financial systems. And they’ve done
something we haven’t seen in 25 years: they’ve stopped
buying.

But Koehn says this is just one moment. She says people
will walk back into stores. But they will have revised
priorities for their homes and families.

“There’s no way anyone’s coming out of this moment without
being effected by it. It’s a much more complicated story than
the rush to Wal-Mart.”

Koehn says natural foods stores, like Whole Foods, and
other environmentally-centered companies, are actually in
just the right place for the long term economic trend. When
consumers start buying again, she thinks, many will spend
money in places that are taking care of workers, animals,
and the environment.

“And I think we’re going to see that the same things that built
Whole Foods, that have made the environment and our
interconnectedness so important to people, and moved that
from item number 10 or 20 on people’s lists of important
issues up to the top 2 to 4. Those aren’t going away because
we’re in the trough of a business cycle.”

Koehn expects that many people will spend their holiday
money at big box discount stores. But she says many who
feel they’ve been treated badly in the economic downturn will
go back to the companies they think treat people and the
environment better.

Koehn expects that by early next year, companies that get
behind sustainable products will wind up being the economic
winners.

For The Environment Report, I’m Julie Grant.

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