The ‘Cause’ of Pollution

It’s hard for non-profits to raise money. And it’s hard for big business to gain public trust and admiration. But when the two are put together – struggling non-profits and wealthy businesses – it appears to be a win, win situation. Or is it? Great Lakes Radio Consortium commentator Julia King looks at one summertime case where the environment is the loser:

Transcript

It’s hard for non-profits to raise money. And it’s hard for big business to gain public
trust and admiration. But when the two are put together – struggling non-profits and wealthy businesses – it appears to be a win, win situation. Or is it? Great Lakes Radio Consortium commentator Julia King looks at one summertime case where the environment is the loser:


How many times have you heard these words: Come on: it’s for a good cause!


You know, like the elementary school teacher who takes a water balloon in
the face for literacy. “That’s the spirit!” we cheer. Because sometimes
you’ve got to go out on a limb to inspire people to action, to get things
done.


But what if someone asked you to smoke cigarettes… to fight world hunger?
Or toss motor oil in a lake… to help cure diabetes? So, there are bad ways
to call attention (and funding) to a cause. Water in face: good. Motor
oil in lake: bad.


Yet more and more these days, our “causes” are tangled up in elaborate
marketing schemes that muddy the moral waters of both charity and activism.


Recently on a 95-degree Ozone Alert Day, my local news reported that area
residents could brave the hot weather (not to mention the respiratory
damage) and test drive a BMW… for a good cause. Without the slightest bit
of irony in her voice, the anchor segued from a story about the dangers of
ozone, to a story about the joys of driving (the very thing that leads to
ozone on a hot day).


With what they call “The Ultimate Drive” campaign, BMW has helped the Susan
G. Komen Foundation raise over three million dollars (a dollar a mile) for
the fight against breast cancer. That’s a lot of carbon monoxide for
breast cancer.


Collaboration. Cooperation. Call it what you will, but the you-scratch-my-back-I’ll-scratch-yours-fundraiser is hot. Big corporations draw big money for worthy causes, and worthy causes draw favorable publicity for big corporations. But what if those big names are at cross-purposes with the fundraiser’s end goal? Or even at cross-purposes with other worthy efforts?


If good health is a goal, for instance, it hardly makes good sense to ask
people to drive on ozone alert days – even if the car IS a BMW. The Komen
Foundation also sponsors walks and runs – far more appropriate activities
considering the cause.


Nobody wants to see environmentalists (or asthmatics) duke it out with
breast cancer patients, but it’s time for organizations to fundraise with an
eye toward more than just money. Innovation and creativity is great, but
when the public is asked to participate in an activity, it ought to be a
positive one.


Now, I’m waiting for someone to ask me to drink margaritas… for world peace,
of course.


Julia King lives and writes in Goshen, Indiana.

Parental Common Sense

Two recent medical studies have shed some light on the cause and possible prevention of childhood asthma. The first, a Canadian study, examines the relationship between breastfeeding and the risk of developing childhood asthma. The second study out of southern California indicates a connection between smog and childhood asthma rates. Great Lakes Radio Consortium commentator Suzanne Elston says that the reports confirm what the parents of many asthmatic children have understood all along:

Transcript

Two recent medical studies have shed some light on the cause and possible prevention of childhood asthma. The first, a Canadian study, examines the relationship between breastfeeding and the risk of developing childhood asthma. The second study out of southern California indicates a connection between smog and childhood asthma rates. Great Lakes Radio Consortium commentator Suzanne Elston says that the reports confirm what the parents of many asthmatic children have understood all along:

I’ll never forget the day that the pediatrician marched into our infant daughter’s hospital room and demanded that I stop breastfeeding her. Sarah had been in intensive care for several weeks in an attempt to control her asthma – without success. Her doctor turned to the only remaining variable he could identify – breast milk. My husband and I were convinced that the immunological benefits of breastfeeding offered Sarah the best chance for survival. We put up such a stink that within 24 hours Sarah was allowed to resume breastfeeding. Months later, a specialist at Toronto’s Hospital for Sick Children not only commended our decision – he felt that breastfeeding had probably saved Sarah’s life.

Eight years later a new study out of the same Toronto hospital confirms our parental intuition. According to the report, breastfeeding actually protects children against asthma. The longer they breastfeed, the more protection they’re offered. The study found that when infants were breastfed for nine months or longer, the risk of asthma and wheezing was reduced by 50%.

The results of the study are no surprise to me. It has been eight years since Sarah first left the oxygen tent that was her home as an infant. Today, her once life-threatening condition has been replaced by a mild asthma. It’s only triggered when she has a bad cold or if she’s exposed to high levels of air pollution.

Which leads me to a second study out of Southern California. Researchers there have spent eight years studying the effects of ground level ozone on childhood asthma. They’ve concluded that ozone not only triggers asthmatic attacks, it can actually cause it.

What both these studies confirm is that environmental factors – both positive and negative – can have a dramatic effect on the incidence and severity of asthma. As the parents of a severely asthmatic child, these are common sense lessons that we learned by carefully observing our daughter. For us, they simply confirm what we already knew.

The big lesson here is that parental observation and intuition provide us with valuable tools for protecting our children’s health – often years before the scientific community reaches the same conclusions. Unfortunately, this anecdotal evidence is too often dismissed as being unscientific -as if that were the watermark that everything should be measured by. In light of these recent studies, maybe its time we considered the importance of good ol’ common sense.

Suzanne Elston is a syndicated columnist living in Courtice, Ontario. She comes to us by way of the Great Lakes Radio Consortium.

WEBSITE INFO:

“Breastfeeding and Asthma is Young Children – Findings from a Population -Based Study”, Sharon Dell, MD, Teresa To, PhD., (November 2001) can be found at the Archives of Pediatric and Adolescent Medicine website at www.archpediatrics.com

Information about the Children’s Health Study can be found at the National Institute of Health Studies at www.niehs.nih.gov/oc/news/ozasth.htm and the California EPA site at arbis.arb.ca.gov/newsrel/nr013102.htm

Smog Reduction Plan in Motion

Great Lakes states are slowly complying with new EPA rules designed to reduce smog. The Great Lakes Radio Consortium’s Jonathan Ahl explains:

Transcript

Great Lakes states are slowly complying with new EPA rules designed to reduce smog. The Great Lakes Radio Consortium’s Jonathan Ahl reports:


The US EPA is requiring states to reduce emissions of Nitrogen Oxides, a main component in smog and ground level ozone. Coal-fired power plants and industrial boilers are the main producers of the pollutants. John Summerhays is an environmental scientist with the EPA’s Midwest Office. He says the reduction is an attempt to improve public health:


“The smog and ozone can cause a variety of health effects that are principally hard on the lungs. It can contribute to various lung diseases, so this is a big step forward for public health protection.”


Illinois and Indiana recently had their emission reduction plans approved by the Federal Government. Pennsylvania and New York have also been approved. Ohio and Michigan still have yet to submit reduction plans. The deadline for implementing the measures is 2004. For the Great Lakes Radio Consortium, I’m Jonathan Ahl.

Utilities Prepare for Summer Demand

As summer approaches power companies will brace for rising demands for
electricity. During peak demand periods in past summers, utilities have
been caught short of power. However, deregulation of the electric power
industry has led to some innovative changes. The Great Lakes Radio
Consortium’s Lester Graham reports:

States Cooperate to Reduce Air Pollution

  • States around Lake Michigan are working with Missouri to reduce emissions from coal-burning power plants such as this one near St. Louis.

States surrounding Lake Michigan are working together to reduce
air pollution. Instead of filing lawsuits against each other, the
states
agreed how to fix the problem. The federal government is keeping an
eye
on the agreement. The Great Lakes Radio Consortium’s Lester Graham
reports:

Related Links

STATES COOPERATE TO REDUCE AIR POLLUTION (Shorter Version)

  • States around Lake Michigan are working with Missouri to reduce emissions from coal-burning power plants such as this one near St. Louis.

States surrounding Lake Michigan are working together to reduce
air pollution. Instead of filing lawsuits against each other, the
states
agreed how to fix the problem. The federal government is keeping an
eye
on the agreement. The Great Lakes Radio Consortium’s Lester Graham
reports:

Related Links

The Latest on Frog Deformities

An X-ray study of deformed frogs lends new support to the idea
that there are many different causes for the frog deformities found in
the
Great Lakes region and across the nation. The Great Lakes Radio
Consortium’s Mary Losure reports:

Commentary – New Pollution Device for Cars

The automobile is a primary source of ground level ozone. As
Great Lakes Radio Consortium commentator Suzanne Elston has
discovered, a U-S company has developed a new product that may one
day have us breathing easier:

Laser Traces Jet Pollution

They’ve been used in cosmetic surgery, military technology or even justto play tag. But one of the latest uses for lasers is shining somelight on the way jet engines pollute. The Great Lakes RadioConsortium’s Wendy Nelson reports:

Vanishing Frogs – The Possible Culprit

Frogs and toads are disappearing all over the world…and no one knows allthe reasons why. The destruction of wetlands and other places whereamphibians live is one of the major causes…but frogs and toads have alsobeen dying out in protected sites far from any human disturbance. Worldwideenvironmental problems – airborne contaminants, global climate change, orhigher than normal ultraviolet light from the earth’s thinning ozone layer -have all been linked to frog disappearances, but now there’s hard evidenceof another possible culprit. Mary Losure (low-sure) reports for the GreatLakes Radio Consortium on the worldwide vanishing of frogs. This secondreport in our series begins in the Panamanian rain forest: