DC Gets Tough on Disposable Bags

  • The Anacostia River in Washington DC is ridden with garbage, and plastic bags make up 20% of the trash tossed in (Photo by Kavitha Cardoza)

For years, the Anacostia River that flows through

Washington DC was widely known as the forgotten

river, lost in the shadow of the better known

Potomac. At one point, some say the trash in the

river was so thick you could walk from one side to

the other without getting wet. Today things are

better. But, most people say not enough has been

done. DC’s city council is considering a five cent

tax on every disposable plastic and paper bag with

most of the money going to cleanup efforts. As Kavitha

Cardoza reports if it passes,

the fee would be the toughest law on plastic and paper

bags in the country:

Transcript

For years, the Anacostia River that flows through

Washington DC was widely known as the forgotten

river, lost in the shadow of the better known

Potomac. At one point, some say the trash in the

river was so thick you could walk from one side to

the other without getting wet. Today things are

better. But, most people say not enough has been

done. DC’s city council is considering a five cent

tax on every disposable plastic and paper bag with

most of the money going to cleanup efforts. As Kavitha

Cardoza reports if it passes,

the fee would be the toughest law on plastic and paper

bags in the country:

Kindergartners from the Evergreen School in Wheaton, Maryland are leaning over a rail and looking at bags, cups, wrappers and other trash floating in the Anacostia River.

They’ve travelled to D.C. to learn more about, as they put it, “what kills fish.”

The five-year-olds are NOT impressed with what they see.

“Bottles, balls, yucky. It’s really, really disgusting garbage!”

The children roll up their sleeves and start pulling trash from the bank. But, it’s going to take a lot more than their small hands to clean up the mess.

Jim Connerly is with the Anacostia Watershed Society. He says Washington D.C.’s own environmental studies estimate each year 20,000 tons of trash is thrown into the Anacostia.

“It’s like a landfill on a conveyor belt.”

Studies also show plastic bags make up about 20% of the trash in the Anacostia.

When grocery bags are thrown away, many of them are swept up by rain water and carried into storm drains that flow into streams. They end up in the Anacostia.

The bags often ensnare birds and turtles. Fish eat the small torn pieces. That results in toxins making their way into the food chain.

Tommy Wells is the D.C. council member who came up with the idea of charging a nickel for plastic and paper bags.

“By charging a nickel, it really gets more into your head than your pocket. Also, it reminds you maybe I should have bought a reusable bag.”

And part of the money raised will help low-income residents buy reusable bags.

But Laurie Walker hasn’t heard about that proposal. She says, as a senior citizen on a fixed income, those nickels can add up quickly.

“Five cents is a whole lot of money, if I put it in a jar, every month when I get paid. I can buy a chicken, hot dogs, eggs for my grandchildren or for myself. I can buy a whole lot with that.”

The fee would raise nearly 2.5 million dollars a year. Besides the reusable bags, the money will fund educational efforts and return a portion to local businesses as an incentive.

The chemical industry which makes the plastic bags hopes anybody opposed to these kinds of fees or taxes will come out against this proposal. But environmentalists like the idea.

(sound of a beaver)

Back at the Anacostia River system, Jim Connerly says, with a little effort, the Anacostia could be trash-free in just a few years.


“In a perfect world, the water quality would be addressed. The thing that’s encouraging to me is that nature is always trying to seek balance. If we let the river alone, if we stop the input of pollutants, it would clean itself. It’s just that we’re not allowing the river to do that.”

Connerly and many others are hoping the Washington DC bag fee helps make that happen.

For The Environment Report, I’m Kavitha Cardoza.

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Stores Required to Label Some Foods

  • This rule requires stores to tell you what country some of your food comes from Photo by Ken Hammond, courtesy of the USDA)

Starting this week, supermarkets are officially required to tell you where some of your meat and produce comes from. But as Rebecca Williams reports it can get confusing at the store:

Transcript

Starting this week, supermarkets are officially required to tell you where some of your meat and produce comes from. But as Rebecca Williams reports it can get confusing at the store:

This rule requires stores to tell you what country some of your food comes from.

The rule covers things like beef and pork, chicken, and vegetables.

Supermarkets have already been adding these labels over the past few months.

Deborah White is with the Food Marketing Institute. The group represents supermarkets. She says they don’t like being forced to label specific products – and the law is quirky.

“The law applies, for example, to chicken but not turkey. It applies to peanuts and pecans but not almonds and walnuts and those were decisions that Congress made.”

And there are other quirks. Frozen peas have to be labeled and so do frozen carrots. But a bag of peas and carrots mixed together doesn’t have to be labeled.

The new agriculture secretary, Tom Vilsack, says he wants to fix these quirks. He’s asking the food industry to voluntarily add more information to labels than the rule now requires.

For The Environment Report, I’m Rebecca Williams.

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Green ‘Stop-N-Shops’

  • Melissa Rosen and her husband Greg Horos opened Locali's - LA's first "ecovenience" mart. (Photo by Devine Browne)

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

Transcript

Not that long ago, if you wanted to buy eco-friendly at the grocery store, your options might have been limited to the granola and beans in the bulk bins. Then stores started carrying organic produce. Later vegetarian fast food appeared. Devin Browne reports now eco-friendly is hitting convenience stores:

They’re called ecovenience stores and they’re showing up all over the country. The point is that they sell convenience store food, only greener.

(sound of a store)

“This is our organic hot pretzel, we have organic hot pretzels. It’s organic flour.”

That’s Melissa Rosen; she co-owns a new ecovenience store in Los Angeles, called Locali. Which is actually spelled L-O-C-A-L-I.

And they’ve got hot pretzels, but organic. Hot dogs, but grass-fed. The store even looks like a convenience store: It’s in a strip mall, it’s near a freeway. They’ve got cold drinks in the fridge and impulse buys like candy near the cash register. The customers are in a hurry, but a happy hurry. They rave about the chips

“It is a flavor explosion in your mouth, it is beyond savory.”

and the slushies.

“Slushies! There you go, the slushies are amazing.”

But then you get closer and you see that the cold drinks are not soda or beer: They’re Kombucha, the fermented tea. The candy is vegan gummy bears and organic lollipops. And the slushie, their signature item, is sweetened with agave.

There are a few 7-11 staples that are missing from the shelves, like cigarettes and lotto tickets. The owners say there are no green versions of those.

Some of Locali’s products are really pragmatic and not that exciting like energy efficient light bulbs and ecological laundry drops. Others are kind of sensational, silly, really.

“For example the vegan condoms. What is that, what is Glyde? I didn’t know my condoms weren’t vegan.”

So, vegan condoms, vegan caviar. Snow cones sweetened with brown rice syrup. They have this really big variety of products that have never been greened before.

And so the question becomes: will new green products like these, however silly, really mean new green consumers? Matt Kahn is an Environmental Economist at UCLA. HE thinks maybe so.

“So the goal might be to create buzz. That if you only sell green light bulbs and a tofu turkey burger, people might say oh yeah, that’s the green place. But if you do some truly wacky stuff, generating this green buzz, might tip, that even a Dick Cheney might come with his grandson hearing that it’s this wacky.”

Which is more or less the point – Locali wants to recruit new green consumers. Consumers who right now live in neighborhoods that don’t really have supermarkets and so they buy most of their food at liquor and convenience stores.

Of course, one of the problems will probably be price. A 16 oz slushie at Locali is $5.49, while a 22 oz slurpee at 7-11 is just $1.40. But Kahn, the economist, thinks because Locali is smaller and more flexible than say a Whole Foods, it might actually have a better shot at making it in new neighborhoods.

“And so a smaller business might have to pay only a couple hundred thousand dollars rather then multi million dollars to build a big boxed store. And that lower fixed cost of entering a market makes it more likely that smaller green stores might experiment more.”

And apparently, the ecovenience experiment is something that a lot of people want to try. In the first six days of business, the owners received phone calls from people in Seattle and DC and cities all over Southern California. And they all asked the same thing: how soon can we open a locali in our local neighborhood.

For The Environment Report, I’m Devin Browne.

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A Cup of Conscience

  • Dennis Macray of Starbucks speaks about the coffee company’s social and environmental efforts. He was the keynote speaker for the annual George McGovern lecture for United Nations’ employees. (Photo by Nancy Greenleese)

People who work to help people in poor countries have always had big hearts. Some of
those helping these days have fat wallets as well. Multinational corporations are helping
the people who grow raw materials for those companies. They’re protecting the
environment, building schools, trying to improve living conditions – just like charities.
Nancy Greenleese reports there’s controversy over the businesses’ motives. But there’s
no denying they’re changing how help is given in poor countries:

Transcript

People who work to help people in poor countries have always had big hearts. Some of
those helping these days have fat wallets as well. Multinational corporations are helping
the people who grow raw materials for those companies. They’re protecting the
environment, building schools, trying to improve living conditions – just like charities.
Nancy Greenleese reports there’s controversy over the businesses’ motives. But there’s
no denying they’re changing how help is given in poor countries:

(sound of steaming milk and cups clanking)

At a Starbucks in Germany, customers are clamoring for their daily fix of caffeine.

“My name is Ellen Sycorder and I’m from Bonn. And I’m drinking a black coffee.”

What she doesn’t realize is that it’s coffee with a conscience.

Starbucks buys the bulk of its coffee from farmers in its program called Coffee And
Farmer Equity or CAFÉ. The farmers agree to grow quality coffee without jeopardizing
the environment. They pledge to take care of their workers and pay them fairly. Ellen
can drink to that.

“I think the idea is positive and I think I would drink more coffee here than somewhere
else.”

That’s exactly what Starbucks ordered a decade ago when it teamed up with the
environmental group Conservation International. They started by helping farmers in
Chiapas Mexico grow premium beans while protecting the region’s famous cloud forest.
CAFÉ practices grew from there. Starbucks and its non-profit partners are working with
farmers now from Costa Rica to East Timor.

Dennis Macray of Starbucks says the environmental advice is paying off.

“We’ve had farmers come to us and say these practices helped me weather a hurricane
for example, where neighboring farms had mudslides.”

Starbucks’ director of global responsibility says the company sometimes even
discourages farmers from growing beans. That might seem like a grande step backwards.
But Macray says keeping the farmers in business is the goal and sometimes that means
diversifying.

He recently found out how well it was working when he visited the mud hut of a Kenyan
farmer .

“In this case, the farmer was really proud of all the fruit and other vegetables that he had
on his farm. So he walked around and showed us how interspersed in-between the coffee
and providing shade for the coffee which is very important were a number of other crops
and fruits and things that he could either sell or his family could feed itself.”

Starbucks is among a growing list of multinational companies that are pouring money
into the developing world. Veteran international aid worker Carl Hammerdorfer says
working with big corporations made him pause at first.

“I’m a pretty skeptical, maybe even cynical, person about the motives of business. I
would have said 5 years ago that these Fortune 500 companies are only talking about
environmental and social concerns for marketing purposes, so they would improve their
image and sell more product.”

But he says global climate change prompted the companies to take their mission more
seriously. Any changes to the climate that shrink the rain forest, parch or flood land
would drastically affect their supplies of raw materials.

The former Peace Corps country director says his views have changed as he’s watched
companies such as McDonalds help farmers build more stable businesses.

“The evolution of their consciousness about social and environmental bottom lines is all
good. It’s a net gain for all of us who care about these enduring gaps.”

But there are concerns that the collapse of the economy will make the companies’
generosity shrivel up. There’s not a lot of evidence of that so far. While Starbucks is
closing 900 stores, the CAFÉ program is expanding. The company says it’s vital to its
long-term success to keep grinding on.

“Grande Cafe Latte!”

(sound of milk foaming)

For The Environment Report, I’m Nancy Greenleese.

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Organics Rotting in Bad Economy

  • Shopping at organic foods stores is one thing consumers are cutting back on (Photo by Ken Hammond, courtesy of the USDA)

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Transcript

Watching paychecks shrink and
retirement funds dissolve is making people
change their buying habits. Many are
skipping things like natural foods because
they’re seen as luxuries. But Julie Grant
reports some analysts say this is just a
short term trend:

Michelle DeSalvo’s daughter plans to go to college next
year. But her husband might need to take a pay cut just to
keep his job. So they’re trying to save money wherever
possible. That means no more shopping at the natural foods
store.

Michelle DeSalvo: “It’s definitely more expensive. You have
to go to things that are less expensive and natural is
definitely not that.”

Julie Grant: “So what has changed in your shopping habits?”

Michelle DeSalco: “I go to Wal-Mart. (laughs) Yeah, for
food. It’s cheaper.”

Not everyone is rushing to Wal-Mart.

Brenda Fisher says her family is struggling to pay for two
kids in college, and they’re looking for different ways to buy
food. She used to stop at the butcher shop at Whole Foods
– the national, natural foods supermarket. But not anymore.

“So I would buy their meats because their meats are
incredible. So um, I just can’t afford it. I would actually like
to buy a whole cow from a farmer, because they’re cheaper.
And I just have to get the money together.”

Okay, so not everyone wants to buy a cow. But a lot of
people are moving away from things that seem more
expensive – like natural and organic products.

In recent years, those foods have seen huge sales growth.
But as the economy has turned sour, so have their sales.
Whole Foods Store has seen a considerable sales drop at its
stores. And the company’s stock prices plunged more than
70% this year.

Nancy Koehn is professor of the history of retailing and
consumer behavior at the Harvard business school.
She says some people see upscale stores such as Whole
Foods as an indulgence – and that’s not what they’re
wanting.

“I think we will see, we are seeing, a rush away from a lot of
luxury right now.”

Koehn says that’s short term. She says consumers have
been floored by the tanking of the stock market and the
vulnerability of the financial systems. And they’ve done
something we haven’t seen in 25 years: they’ve stopped
buying.

But Koehn says this is just one moment. She says people
will walk back into stores. But they will have revised
priorities for their homes and families.

“There’s no way anyone’s coming out of this moment without
being effected by it. It’s a much more complicated story than
the rush to Wal-Mart.”

Koehn says natural foods stores, like Whole Foods, and
other environmentally-centered companies, are actually in
just the right place for the long term economic trend. When
consumers start buying again, she thinks, many will spend
money in places that are taking care of workers, animals,
and the environment.

“And I think we’re going to see that the same things that built
Whole Foods, that have made the environment and our
interconnectedness so important to people, and moved that
from item number 10 or 20 on people’s lists of important
issues up to the top 2 to 4. Those aren’t going away because
we’re in the trough of a business cycle.”

Koehn expects that many people will spend their holiday
money at big box discount stores. But she says many who
feel they’ve been treated badly in the economic downturn will
go back to the companies they think treat people and the
environment better.

Koehn expects that by early next year, companies that get
behind sustainable products will wind up being the economic
winners.

For The Environment Report, I’m Julie Grant.

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Interview: ‘The Better World Shopping Guide’

  • (Photo provided by Dr. Ellis Jones)

A lot of people want to know what
they can do to be more environmentally friendly.
Ellis Jones says you make a vote on environmental
issues every time you pull out your wallet.
Jones is a sociologist at the University of
California Davis. And he’s written a pocket-sized
booklet called ‘The Better World Shopping Guide’
that grades companies that make the things we buy.
The Environment Report’s Lester Graham talked to
him about the guide:

Transcript

A lot of people want to know what
they can do to be more environmentally friendly.
Ellis Jones says you make a vote on environmental
issues every time you pull out your wallet.
Jones is a sociologist at the University of
California Davis. And he’s written a pocket-sized
booklet called ‘The Better World Shopping Guide’
that grades companies that make the things we buy.
The Environment Report’s Lester Graham talked to
him about the guide:

Ellis Jones: “I think that people will use this guide to make sure that the companies that
are doing good work get their dollars. And the companies that are not doing good work,
they don’t get their dollars until they improve.”

Lester Graham: “I chose three topics. One of them is gasoline. No one gets an A+? But
you did give an A to Sunoco and you gave an F to Exxon-Mobile. Can you tell me really
quickly what went into those grades?”

Jones: “It includes everything from how polluting their petroleum refineries are, what
their human rights records are when they deal with communities abroad, how they deal
with consumers, what their advertising is like and how they do or don’t ‘greenwash’ – to
really give a sense of, you know, the difference between the good guys and the bad guys
in gasoline.”

Graham: “I also looked at bread, and you gave an A+ to local bakeries.”

Jones: “Supporting a local bakery is really about as good as it gets. Far above and
beyond what you can get supporting even the most organic bread company.”

Graham: “The third thing I looked at was water, because bottled water is such an issue
these days. The A+ was given to tap water, which, in most communities, is as good as
anything you can buy in a bottle.”

Jones: “The most powerful difference a consumer can make is actually avoiding the
product all together. So, anything to really minimize the impact because this industry
itself is inherently problematic.”

Graham: “Just casually flipping through looking at who rated an F in your guide, often it
seemed like it was the most recognizable name. Kraft, Nabisco, Libby’s. Those kinds of
companies. Why is it these really large corporations tended to do so poorly in your
guide?”

Jones: “Well, you know, I think this really points out a kind of inherent problem within
our current economic system. And that is that the way to get ahead in the system is to
grow larger, to gobble up smaller companies, to basically out-compete the other
companies around you by cutting costs wherever you can by using larger economies of
scale. And the process that gets lost in the system is the impact on the people and the
planet.”

Graham: “I’m wondering how this changes your view of things when you go shopping
now.”

Jones: “Well, let me tell you, I really have put in as much research as a human being can
into this. And I am still filled with questions. These questions are out there and we need
to keep companies accountable and the government accountable to be able to provide us
with good data so we can make smart decisions as consumers.

Graham: “So your guide doesn’t let us off the hook, we still have to do some of our own
homework.”

Jones: (laughs) “Exactly. We have to actually make do with the information that we
have now, make the best choices available, and then as new information comes in, then
we’re responsible to make even better choices. But in that process we have to build in
quite a bit of forgiveness, because one thing this book is not about being perfect or pure
in the world. It really is about trying to make the best choice at any given time in any
given place.”

Related Links

Peace Out, Plastic Bags

  • Whole foods Store Manager Sherry Wiseman, says her Cleveland store hasn’t had plastic bags since February and her customers have hardly noticed. (Photo by Lisa Ann Pinkerton)

It’s one of the eternal questions, ‘paper or
plastic?’ They’re both recyclable, but only paper
bags come from a renewable resource. And since only
1% of all the plastic bags on earth are actually
recycled, Lisa Ann Pinkerton reports some cities and
even one national company are wondering why we need
plastic bags at all:

Transcript

It’s one of the eternal questions, ‘paper or
plastic?’ They’re both recyclable, but only paper
bags come from a renewable resource. And since only
1% of all the plastic bags on earth are actually
recycled, Lisa Ann Pinkerton reports some cities and
even one national company are wondering why we need
plastic bags at all:

(garbage truck sounds)

Americans send around 100 billion plastic bags to landfills every
year, where they’re supposed to be compacted by bulldozers.

(sound of plastic bag in the wind)

That is, unless they catch the wind and transform into mini
parachutes.

Carmine Camillo is a spokesman for the national company Waste Management.

“The tree lines and fence lines can be littered with bags, until we get
a chance to get out there and clean them up.”

This happens so much around the world, it’s picked up the nickname ‘tree condoms’. Besides that,
they clog storm drains, and
eventually end up in waterways and oceans, where fish
mistake them for jellyfish.

The solution, it would seem, is to recycle them.

But shopper Mary Jo Wickliffe says that’s too much of a hassle.

“You unload your groceries and you go home and throw them away. That’s what I do with them.”

Since Wickliffe shops at the organic market Whole Foods she
says she’s been doing less of that. Because the
chain recently bagged the plastic.

Cleveland Store Manager Chery Wiseman says to stop offering plastic bags is a decision that goes against busines school 101.

“It costs us more money to buy our paper recyclable bags, but we
feel that’s worth it to keep the plastics out.”

Whole Foods’ paper bags are made from 100% recycled content and
shopper Bruce Kane says it’s about time plastic went out of
style.

“I notice that China has fines for stores that use plastics. I think it’s a
positive trend and I’m glad to see it coming to Whole Foods and coming to the
United States.”

The trendsetter in this country is San Francisco. It’s the only city to successfully ban plastic bags.

New York City, Annapolis, Maryland, New Haven,
Connecticut, Santa Monica, and Portland, are looking to shun plastic too. But the bruising the city of Oakland took might make them think twice.

A plastics industry group, called the Coalition to Support Plastic
Bag Recycling sued Oakland over its ban and won. It
claimed the city didn’t do its homework on alternatives such as compost-
able plastic bags or a recycling program.

Sharon Kanise is a spokeswoman for the plastics industry at the
American Chemistry Council.

“We certainly hope that the city of Oakland will work with the state of
California on recycling, because it
doesn’t belong in the roadways, it belongs in the recycling bin.”

Plastic bags are made from petroleum and natural gas, but
Kanise says their manufacture and transport uses 70% less
energy and produces half the carbon dioxide that making paper
bags does.

But for some, choosing between paper and plastic isn’t enough. A few people are starting to shop with reusable cloth bags. Some
stores sell them for about a dollar and Wal-Mart recently gave
away 1 million free to its customers.

But the concept of bringing
their own bags to the store is still foreign to some Wal-Mart
shoppers.

Customer 1: “It really doesn’t matter to me, but I’m going to need a
bigger bag than this.”

Customer 2: “It’s easier just to throw these out and come back to
the store with nothing in our hands.“

Customer 3: “Well, it’s just becoming popular, so I’ll start to.”

Whether it’s paper, plastic, or cloth, each can be environmentally-friendly, if
consumers go to the extra effort. But if people keep throwing them away, local governments might attempt to
reduce plastic bag use. A move the plastics industry will certainly
contest.

For The Environment Report, I’m Lisa Ann Pinkerton.

Related Links

Organic Farmers Look for New Recruits

  • A neighbor feeds Sir Herman, a calf at Beaver Creek Ranch. Herman is a Scottish Highland bull. Highland cattle are raised in the Midwest for their lean meat. (MPR Photo/Cynthia Johnson)

Organic food has become so popular, it’s hard to keep up with demand. For organic farmers, that booming market is a mixed blessing. When they can’t supply as much as the customers want, it puts pressure on the farmers. Some farmers are trying creative ways to fill the demand. The Great Lakes Radio Consortium’s Stephanie Hemphill reports:

Transcript

Organic food has become so popular, it’s hard to keep up with demand. For organic farmers, that booming market is a mixed blessing. When they can’t supply as much as the customers want, it puts pressure on the farmers. Some farmers are trying creative ways to fill the demand. The Great Lakes Radio Consortium’s Stephanie Hemphill reports:


About a year ago, chef Kirk Bratrud and his family built a small restaurant near the harbor in Superior, Wisconsin. It’s called The Boathouse, and it features fresh-caught fish, local vegetables, and — Scottish Highland beef.


“It’s a very lean but tender piece of meat, it has a slightly peppery flavor, something approaching elk but more like beef.”


Bratrud says his customers love Scottish Highland beef.


“Our problem with beef however is that we wish more of it was available.”


He has to take it off the menu when he runs out. It’s hard to find, and the only way he can get it at all is because three farmers in the area raise it. One of them is Doug Anderson, owner of Beaver Creek Ranch. He says Highlands offer plenty of advantages to a farmer.


“There is no waste in the animal, as the fat is on the back of the animal rather than a heavy marbling. And our animals are not grained at all. We don’t even have a feedlot. When we’re ready to take an animal to processing, it will just be picked out of the herd, put in a trailer, and go for processing.”


The animals graze in pastures. They don’t need the antibiotics that are routinely fed to animals in feedlots. Anderson has nearly 50 Highlands. The herd is growing, but it takes time to raise cattle. About 20 steers are ready for market each year.


When he started selling to The Boathouse in Superior, he realized there was a bigger market out there than he could supply. He’s recruiting his neighbors to help out. Three nearby farmers have bought brood cows and bulls. Anderson says when their animals are ready to butcher, he’ll put them in touch with The Boathouse and his other markets.


Three miles away, another organic farm has a different specialty – aged cheese made from sheep milk. Mary and David Falk milk about 100 sheep, and make about four dozen cheeses a week. The aging cave is a concrete silo, built into a hillside.


(sound of door opening)


Inside, it’s dark and cool. Nearly a thousand cheeses are resting on cedar planks. Mary Falk enjoys the different molds growing on the rinds of the cheese.


“We’ve got a gold mold, there’s a mauve colored mold, there’s a blue mold, there’s a soft green. So each one of those little molds adds a a hint of flavor and complexity to the cheese.”


The Falks used to sell their Love Tree cheeses to restaurants in New York and San Francisco. But after September 11th, the orders dropped off suddenly, and the Falks found new customers at a local farmer’s market. Now, they don’t have enough cheese to satisfy their local retail customers AND supply restaurants and cheese shops.


To boost her production, Mary Falk tried buying sheep milk from other farmers, but it didn’t taste the same as milk from the flock on her Love Tree Farm. So she tried to recruit farmers to buy some of her sheep and sell her the milk. A couple of neighbors tried it, but quit after awhile.


Her latest idea is what she calls the Love Tree Farm extended label program.


“What Love Tree is known for is our grass-based milk. And if somebody is making a high quality cheese on their farm, we are willing to put that into our market for them. We would put the Lovetree label on their cheese, like “Love Tree introducing Johnny Smith.”


Falk says it would give customers a chance to learn about new cheeses from a name they trust, and it would give new farmers access to an established market.


It takes time and ingenuity to match producers and consumers. But more and more people want organic food. Farmers who’ve been successful are trying to recruit other farmers to join them in the organic producers movement… an effort that can be profitable and easier on the environment.


For the Great Lakes Radio Consortium, I’m Stephanie Hemphill.

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