Category: Your Choice; Your Planet

Your Choice; Your Planet is a yearlong series of reports on how the consumer choices we all make affect the environment. Many environmental stories look at government regulations and industry failures, but the greater impact on the environment is determined by the choices that we make every day. The Great Lakes Radio Consortium plans to go far beyond the question of ‘Paper or plastic?’ The series will look at our attitudes about buying, consumer confusion, misleading marketing, and short-term thinking versus long-term effects when it comes to purchasing food, clothes, services and big ticket items. Being an environmentally friendly consumer is not always easy. Your Choice; Your Planet stories help you make better informed decisions.

New Life for Old Running Shoes

Runners often wonder what to do with their shoes once the treads have worn too low to give enough foot support. People who have donated old shoes to charities or thrown them away have a new option now… a “sneaker recycling program.” As part of an ongoing series called “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Skye Rohde reports:

Transcript

Runners often wonder what to do with their shoes once the treads have worn too low to
give enough foot support. People who have donated old shoes to charities or thrown
them away have a new option now… a “sneaker recycling program.” As part of an
ongoing series called, “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s
Skye Rohde reports:


David Lupinski wants old running shoes, no matter how smelly they are. They just need
to be clean.


Lupinski is the recycling director at the Oneida-Herkimer Solid Waste Management
authority in Utica, in upstate New York. He’s collecting used athletic shoes as part of the
Nike Reuse-A-Shoe program.


Now, this got my attention. I’ve been running for 11 years. I’m a one-pair-a-year girl.
I’ve sent way too many worn-out shoes to the Salvation Army… just because I didn’t
know what else to do with them. I wanted to find out what this is all about.


Nike picks up the shoes from participants like Lupinski and sends them to a facility in
Oregon where they’re ground up. David Lupinski explains it best.


“The upper area, that’s material that is more cloth and things like that. And that’s what
they make into padding for carpeting. The middle sole has a little bit more plastic, a little
bit more rubber in it. They grind that up and they make it into a material that they use for
things like tennis courts, basketball courts. The bottom of the sneaker or athletic shoe is
pretty much all rubber. They grind that up and they actually make a product that they call
“Nike grind.” And that material is what they use for tracks. It’s nice and soft and
pliable.”


The shoe program is a good fit for Utica. That’s because of the city’s ties to running. The
National Distance Running Hall of Fame is located here, and the country’s biggest 15-
kilometer road race – the Boilermaker – is held here every July.


But Utica is not alone. There are 33 organizations from 20 states participating in Reuse-
A-Shoe. Each of them is expected to collect at least 5,000 pairs of shoes this year.


This all started in 1993, when a couple of Nike employees asked if there was anything
they could do with defective shoes instead of throwing them out.


Nike joined up with the National Recycling Coalition in 2002 to expand the program to
all 50 states. Kate Krebs is Executive Director of the coalition.


“I liked it for a number of reasons. It was a company that was taking back their product
at its end of life and turning it into something that was really productive and really cool.”


Krebs has helped almost 60 organizations try to team up with Nike, and there’s already a
waiting list to participate. She says the participants are creative about collecting shoes
too.


“We just had a girl scout troop in Los Angeles on Earth Day collect more than 5,000
pairs of shoes in one day. Some zoos have set it up. Some marathons have set up
collection. Junior high/high school track programs are collecting. So everyone’s doing it
a little different… and that’s the part that’s so magic about it.”


Back in Utica, Dorothy Cornell is dropping off a few pairs of shoes at the National
Distance Running Hall of Fame.


“I just put in three sneakers that I found in my basement that are no good to me or my
family. And they’re doing a recycling here, so we’re bringing them down here. It’s, you
know, a great idea. I wish more people would, you know, be aware of it.”


(ambient sound)


A little later, the Solid Waste Management Authority’s David Lupinski peers inside the
donation box at the Hall of Fame.


(rustling sound… “Geez, this is a bag of athletic shoes…”)


He finds six pairs of shoes, including two fluorescent orange track shoes that are almost
brand new. He says he picks up about 40 pairs of shoes a week from this box. There are
seven other donation boxes around the area.


Lupinski has almost 800 pairs of shoes now, but he still has a long way to go before he
gets his 5,000 pairs and Nike sends a truck to pick them up. People have called him from
across upstate New York to see how they can get their old shoes to him.


Reuse-A-Shoe participants are all hoping for lots of shoes. But they also want to spread
the word and get people as excited as they are about giving old shoes new life.


For the Great Lakes Radio Consortium, this is Skye Rohde.

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Gardeners Have Hand in Invasive Species Control

  • Centaurea diffusa a.k.a. Spotted knapweed. Introduced in the late 1800's, knapweed can reduce diversity in the region's prairies. (Photo courtesy of the USDA)

Gardeners have been ordering new plants and digging in the dirt this spring, but if they’re not careful, they could be introducing plants that can cause havoc with forests, lakes, and other natural areas. Gardeners can’t count on their suppliers to warn them about plants that can damage the local ecosystems. In another report in the series, “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Lester Graham reports:

Transcript

Gardeners have been ordering new plants and digging in the dirt this spring, but, if
they’re not careful, they could be introducing plants that can cause havoc with forests,
lakes, and other natural areas. Gardeners can’t count on their suppliers to warn them
about plants that can damage the local ecosystems. In another report in the series “Your
Choice; Your Planet,” the Great Lakes Radio Consortium’s Lester Graham reports:


Gardening, especially flower gardening, seems to get more popular all the time. Maybe
it’s because the baby-boomers have all reached that age where they’re beginning to
appreciate stopping for a moment to smell the roses.


That’s fine. In fact if gardeners plant the right kinds of plants… it can be great for
wildlife. There are all kinds of guides for backyard natural areas.


But… in some cases… gardeners can unleash plant pests on the environment.


Katherine Kennedy is with the Center for Plant Conservation. She says almost all of the
problem plants that damage the native ecosystems were planted with good intentions…


“I don’t believe that any invasive species has ever been introduced into the United States
on purpose by someone who willingly said, ‘Oh yeah, this is going to be a problem, but I
don’t care.’ They’ve almost all been inadvertent problems that were introduced by
someone who thought they were doing something good or who thought they were
bringing in something beautiful.”


English ivy, a decorative ground cover, is now killing forests in the Pacific Northwest…
kudzu is doing the same in the southeast… and in the Great Lakes region and the
Midwest… pretty flowering plants such as purple loosestrife and water plants such as
Eurasian watermilfoil are causing damage to wetlands, crowding out native plants and
disturbing the habitat that many wildlife species need to survive.


Bob Wilson works in the Michigan Senate Majority policy office. Like many other
states, Michigan is looking at legislation to ban certain problem plants. Wilson agrees
that these plant pests are generally not intentional… but they do show that people seem to
unaware of the problems that they’re causing…


“The two most common vectors for bringing in these kinds of plants are typically
landscapers, who bring it in as a way of decorating yards and lawns, and then aquarium
dumpers, people who inadvertently dump their aquarium, thinking that there’s no
consequence to that. Before you know it, something that was contained is now spread.”


But stopping the import of pest plants is a lot harder than just passing laws that ban them.
With mail order and Internet orders from large nurseries so common, the plants can get
shipped to a local nursery, landscaper or local gardener without the government ever
knowing about it.


Recently, botanists, garden clubs, and plant nursery industry groups put together some
codes of conducts. Called the St. Louis Protocol or the St. Louis Declaration… the
document set out voluntary guidelines for the industry and gardeners to follow to avoid
sending plants to areas where they can cause damage.


Sarah Reichard is a botanist with the University of Washington. She helped put the St.
Louis Protocol together. She says if a nursery signs on to the protocol, it will help stop
invasive plant species from being shipped to the wrong places….


“And it’s up to each of the nursery owners, particularly those who sell mail order or
Internet, to go and find out which species are banned in each state.” LG: And is that
happening? “Uh, I think most nursery people are pretty responsible and are trying to
do the best that they can. I’m sure that they’re very frustrated and understandably so
because the tools aren’t really out there for them and it is very difficult to find the
information. So, it’s a frustrating situation for them.”


But in preparing this report, we found that some of the biggest mail-order nurseries had
never heard of the St. Louis protocol. And many of the smaller nurseries don’t have the
staff or resources to check out the potential damage of newly imported plants… or even
to check out each state to make sure that banned plants aren’t being sent inadvertently.


Sarah Reichard says that means gardeners… you… need to do some homework before
ordering that pretty flowering vine. Is it banned in your state? Is it a nuisance that could
cause damage? Reichard says if enough gardeners care, they can make a difference…


“You know, gardeners have tremendous power. We, you know, the people that are
buying the plants at the nurseries – that’s what it’s all about. I mean, the nurseries are
there to provide a service to provide plants to those people and if those people have
certain tastes and demands such as not wanting to buy and plant invasive species, the
nurseries are going to respond to it. So, we’re all part of one team.”


Reichard and others concerned about the problem say although agencies are working on
it… the federal government has not yet done enough to effectively stop invasives from
being imported and shipped to the wrong areas. They say it’s up to the nurseries, the
botanists, and the gardeners to stop them. If not, we’ll all pay in tax money as
government agencies react to invasives with expensive eradication programs to try to get
rid of the plants invading parks, preserves, and other natural areas.


For the Great Lakes Radio Consortium, this is Lester Graham.

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Do-It-Yourselfers Reuse Scrap Materials

In springtime, many homeowners’ thoughts turn to home improvement projects. That typically means a hit in the wallet, and for some, guilty feelings about consuming too much. Most do-it- yourselfers saw up a lot of trees in the lumber they use. And they use other materials that affect the environment. But there are ways to keep more green in your pocket, and boost your green conscience. As part of an ongoing series called “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Cari Noga reports:

Transcript

In springtime, many homeowners’ thoughts turn to home improvement projects. That
typically means a hit in the wallet, and for some, guilty feelings over consuming too
much. Most do-it-yourselfers saw up a lot of trees in the lumber they use. And they use
other materials that affect the environment. But there are ways to keep more green in
your pocket, as well as a green conscience. As part of an ongoing series called “Your Choice; Your Planet,” the Great Lakes Radio Consortium’s Cari
Noga reports:


If you’ve ever sat in a high school gym, you’ll likely get a sense of déjà vu when you
walk into John Patterson’s home. That’s because in its former life, the house’s flooring
was high school bleachers. Cleaning them up was a chore. Patterson says he and his
wife filled up a five-gallon bucket removing the gum wads from the 20-foot yellow pine
planks. But Patterson says the work was worth it…


“What I like about them the best is the wood is so old, because they were in the school
for like 40 years. I hope they stay here for 40 years. You can’t replace them, or regrow
trees this long and tall. It’s something I’m really proud of doing.”


The floor is just one part of the couple’s overhaul of their home. Two summers ago they
stripped the tiny ranch-style home down to the studs. They nearly doubled the square
footage, and added a second floor. The windows, siding and even the 2 by 4s, are reused
or recycled.


A growing number of homeowners are combining a do-it-yourself attitude with an
environmental ethic. Instead of shopping at big box chain stores, they go to auctions and
used building material stores. They buy everything from bathtubs to doors to, yes, even
the kitchen sink. Patterson’s wife Sarah Goss is the scavenger, scouting out the stuff for
him to install. For her, reuse has been a lifelong value.


“I think it’s upbringing. You just grow up feeling a little guilt if you overuse your
resources…any way you can conserve or be a part of that, I feel like it’s an added plus.”


They’re not the only ones who think this way. Kurt Buss is president of the Used
Building Materials Association. He says the reuse movement is spreading as
communities nationwide try to reduce landfill volume. Up to 40 percent of landfill space
is construction debris.


“You don’t throw away newspapers and tin cans. You shouldn’t throw away your house.”


Buss says reused materials can be better quality, too.


“More often than not the wood is old growth lumber, which is certainly preferable to
much of the lumber that you see in lumber stores today which is speed grown on tree
farms… So there’s premium materials that are available with environmental benefits
attached.”


So, reused materials are often higher quality, and go easy on the environment.
They also cost a lot less – typically half of what the same item would cost new.


Still, not everyone’s sold immediately. There’s a lot of sweat equity that offsets the cost
advantage. John Patterson and Sarah Goss worked a long time scraping off all that
bubble gum.


Then there’s getting over the fact that most of the stuff is someone else’s discarded
material… their trash.


Bruce Odom owns the Michigan store where Patterson and Goss found many of their
materials. He says many shoppers walk in skeptics, but become believers.


“You see a lot of one party tugging the other one along, and the other one saying, ‘No,
no, I don’t know about this,’ whether it be the husband or the wife. You see a lot of that.
And yeah, you do need to realize that it’s all done and installed, you probably aren’t
going to recognize the difference except in your checkbook.”


If you’re making a list of things to do around the house, you can find reused materials
stores in at least 30 states. A visit to one might deconstruct the perception that newer is
better.


For the Great Lakes Radio Consortium, I’m Cari Noga.

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Green Conscience vs. Green Consumerism

  • This first report in the "Your Choice; Your Planet" series looks at the difficulties of being a "green" consumer.

Most of us are conflicted when it comes to the environment. Polls show the majority of us consider ourselves to be environmentally-friendly. But, our day-to-day decisions often don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of confusion about what’s best for the environment. Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham explores the dilemmas we face when we attempt to do right by the environment:

Transcript

Most of us are conflicted when it comes to the environment. Polls show the majority of
us consider ourselves to be environmentally friendly. But, our day-to-day decisions often
don’t measure up to an earth-friendly lifestyle. Part of the reason is that there’s lots of
confusion about what’s best for the environment… Another reason is that being earth-friendly is pretty darned inconvenient. In the first report of an ongoing series we’re
calling ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Lester Graham
explores the dilemmas we face when we attempt to do right by the environment:


It’s tough, trying to be green, or earth-friendly or whatever you want to call it. I mean…
most of us aren’t interested in always trying to find the eco-friendly clothes or trying to
figure out the differences between the “all natural” and the “100-percent real” juice. And
then there’s stuff. There’s all kinds of stuff we need… alright… maybe we don’t NEED
it… but – hey – everybody else has one. Why shouldn’t ?


There’s a gap between being a flower-sniffing, hemp-wearing, tree hugger… and a
regular person trying to be a bit more environmentally friendly. The Executive Director
of the Sierra Club, Carl Pope, says if you’re struggling with that gap… you’re not
alone…


“We haven’t solved the problem of linking up our values and our consumption. Most of
us consume out of habit and convenience. We don’t consume out of our deepest values.”


So… we BELIEVE that we ought to save the earth for future generations. And most of
us have a few habits that make us feel a little better about ourselves. Maybe we bring a
coffee mug to work instead of using Styrofoam cups. Or we might take the bus or the
commuter train once in a while, you know, to save the earth from our bit of car exhaust.


But the real challenge comes when we start buying stuff. You know… like groceries,
and cars, and appliances. Stuff. Joel Makower is the founder of GreenBiz-dot-com. It’s
website that bills itself as a “The Resource Center on Business, the Environment and the
Bottom Line.” He says the big impact on the environment takes place in how we spend
our money…


“I think consumers know intuitively that every time they open their wallet they cast a
vote for or against the environment. But, doing that’s a very complicated matter.”


(grocery store sound up)


It’s complicated because even if you walk into a store determined to buy only the
products that are the most environmentally friendly… you’re bombarded with conflicting
claims. Say you’re looking for trash bags. Are the bags claiming to be made of 80-
percent recycled plastic any better than the ones over here called ‘enviro-bags?’ I don’t
know. And that’s the problem. Most of the time we really don’t know which products
are the safest for the environment. And don’t even get me started on the whole paper or
plastic grocery bag question.


Joel Makower says we care, but we’re confused.


“There’s a huge gap between green concern and green consumerism. And that’s
everybody’s fault.”


Makower says companies don’t know how to market their products’ environmental
attributes and when they do try, he says, they often do it poorly or misleadingly. And
we’re afraid to try new things… not knowing if we’re being suckered into a poorly
performing product that SAYS it’s more environmentally friendly.


So, often, rather than deal with all that confusion… or instead of spending hours and
hours researching everything we buy…. we figure… “Well, it can’t be that bad; can it?”


Charles Ballard is an economist at Michigan State University. He says, really, there’s
only so much you can ask of us…


“Keep in mind that people can’t be expected to become saints just because they’re
interested in the environment.”


He says most of us see being environmentally friendly something like extra credit… or
something we do when we’re better off financially… kind of like a luxury item that we
can feel good about. Ballard says most of the time we’re more distracted by the glitz and
glamour we see on TV or read about in magazines and want just a little bit of that good
life for ourselves…


“What we have is a situation where immediate gratification, where grabbing for all the
gusto you can right now is the thing that’s driving our decisions.”


And when you’re going for the gusto… you tend to forget about the environmental cost
of your lifestyle. We buy the wrong things… and we buy too many things. We just plain
consume too much. But, then… sometimes our conscience starts eating at us… and
before you know it, we’re being a little more careful about recycling at work… or some
other little contribution to the earth’s well being.


The Sierra Club’s Carl Pope says environmentalists… or those of us who like to think of
ourselves that way… keep trying to do better…


“The American people’s values and ideals are ahead of their own habits. That’s actually
why we have religions, is because people want to be better than they are. And one of the
reasons we have an environmental movement, I think, is because Americans want to be
better than we are.”


And so… we sin in all of our consumption… and then make restitution by trying to be
better, more earth-friendly consumers. The problem is… as one writer put it… you can’t
really buy your way out of consumption. When you get right down to it…. you really
just have to buy less. That’s a tough one.


For the Great Lakes Radio Consortium, this is Lester Graham.

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Packrats Hooked on Freecycling

  • Aaron and Claire Liepman with an old faucet and garden owl they're hoping to give away on the Freecycle Network. Aaron Liepman moderates two freecycle groups in Michigan. (Photo by Rebecca Williams)

We all have things that we no longer use hidden in our closets, or stuffed away in the attic, or crammed into the garage. It’s not that we’ll ever use them, but we can’t bear to just throw them away. They’re still good. Now, a new service is matching up people who want to get rid of things with people who want those things. In part of an ongoing series called ‘Your Choice; Your Planet,’ the Great Lakes Radio Consortium’s Rebecca Williams explores freecycling:

Transcript

We all have things that we no longer use hidden in our closets, or stuffed away
in the attic, or crammed into the garage. It’s not that we’ll ever use them, but we
can’t bear to just throw them away. They’re still good. Now, a new service is
matching up people who want to get rid of things with people who want those
things. In part of an ongoing series called ‘Your Choice; Your Planet,’ the Great
Lakes Radio Consortium’s Rebecca Williams explores freecycling:


I’m a packrat. I just wanted to make that clear right from the beginning. If you’re honest with yourself, you’ll probably confess you’re a packrat too.


But even I know when there’s something taking up space in my house that HAS to go. In the back of my closet, there’s a large, heavy, men’s wetsuit.


You know, a SCUBA diving suit. A relative gave it to me when he moved away. Now, I’m not a diver. I’m not even really a snorkeler. But I’ve kept it for two years. You know, just in case.


I need a little help getting rid of things. So, when I heard about freecycling… I thought, “This is it. This will help me face my inner packrat.”


Freecycling uses email groups to connect people in their hometowns. It brings together one person with their broken telescope… and that one person who needs – or just wants it.


The only rule – everything has to be free. No money, no trading. And also, you meet the giver or taker in person.


It’s Deron Beal’s idea. He manages recycling crews for businesses in Tuscon, Arizona. One day a year ago, he found himself with a warehouse full of stuff.


“We had a lot of the businesses we recycle with
downtown giving us old desks or computers, saying, can you do something with this. I’ll be darned if we got so much stuff in, I figured, let’s open this up to the public and set up the freecycle network.”


Beal emailed some friends and nonprofits. At first, he says it was just he and his friends giving each other stuff. But in just a few months, freecycle turned into a verb. Beal set up a website, freecycle-dot-org. And put instructions up so people could start freecycling in their own cities. Now, more than 90-thousand people all around the world are doing it.


So… I went to see the freecycling guy in my area, Aaron Liepman. He moderates two freecycle groups. He makes sure everything stays free, and steps in if people start arguing. He also helps packrats like me freecycle.


(sound in, typing)


Aaron sets me up on his computer.


“So, let me sign out and you sign in. (clicking) So now you type in your subject, just like an email message.


RW: “Offer: wetsuit. What else?”


“Wetsuit, SCUBA wetsuit. (crinkles, zipper noise) Looks like it’s a size large, that’ll be useful information. It has a little hat to keep you warm in the water (laughs).”


(typing out)


We look over my post, and I click Send.


So, I’ve started cleaning out my closet. But I’m not totally converted to this freecycling idea. I mean, really, aren’t we just moving our stuff from one house to the next? That doesn’t really cut down on consumption, does it?


I turned to University of Michigan professor Raymond DeYoung. He studies people’s buying and recycling habits. He thinks freecycling probably won’t change our buying habits all that much.


“Because we’re never going to be able with freecycling to get the new, get the novel, get the big, because by definition it’s already been bought, it’s already old, it’s the smaller. So it can’t impact our entire consumption behavior.”


DeYoung says, for freecycling to really succeed, we’d have to stop getting bigger houses. And stop filling them up with more and more things. But it’s hard, even for people who want to try to get by with less stuff.


I guess a wetsuit is a good first step.


It’s been a couple days, and I’ve gotten four messages. The first came five hours after my posting. From Shawn… he wrote: “I’ll take the wetsuit.” But he didn’t sound that excited.


In freecycling, you can use “first come, first serve” to decide who gets your item. But you don’t always have to. And I kind of wanted my wetsuit to be appreciated… you know, actually get to see the water. So I waited a couple days. Then, I got Kelly’s message. She wrote: “WOW!” in all capital letters and said her son would love the wetsuit… for snorkeling.


So I emailed Kelly. And we set up a place to meet in downtown Ann Arbor.


(street sound up)


“Wetsuit!” (Oh, are you Kelly?) “yeah, I’m Kelly.. (Hi, I’m Rebecca. This is the wetsuit.) Great!”


Kelly’s been freecycling for a month. And she says she’s hooked.


And judging from the postings, a lot of people are. They seem to like getting other people’s beer can collections and turtle sandboxes.


But some on the list worry it’s getting to be too much of a good thing. People have started to ask for laptops, and houses… and a time machine, any condition.


“I think because it’s so new, some people are asking for funny things, like don’t we all want cash, and a Lamborghini (laughs). I just laugh at those and go on.”


Kelly says she thinks the network will probably get past that after awhile, leaving behind just the really devoted freecyclers.


For the Great Lakes Radio Consortium, I’m Rebecca Williams.

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