American Automakers Go Small

  • The new Ford Fiesta will get 40 miles per gallon on the highway. (Photo courtesy of Ford Motor Company)

After years of dominating the market for big trucks and SUVs, Detroit automakers are getting into the small car business. Tracy Samilton reports they don’t just aim to compete with Toyota and Honda – they aim to beat them.

Transcript

After years of dominating the market for big trucks and SUVs, Detroit automakers are getting into the small car business. Tracy Samilton reports they don’t just aim to compete with Toyota and Honda – they aim to beat them.

The new Ford Fiesta will get 40 miles per gallon on the highway. That’s several miles per gallon better than the Honda Fit and the Toyota Yaris. Chevy’s Cruze Eco could also hit that magic 40. Erich Merkle is President of Autoconomy dot com – an auto consulting firm. He says Detroit’s new small cars will also be loaded with high-tech features. That could grab the attention of Gen Y, a group of 67 million young Americans.

“And it’s gonna have to be affordable, low-cost of ownership and yeah, if you wanna get them into your vehicle, it’s gotta be cool and have some sex appeal.”

Asian car companies won’t give up their former territory without a fight. Honda may postpone the new Civic in order to boost its fuel efficiency.

For The Environment Report, I’m Tracy Samilton.

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