Deodorant Maker Fouls the Air

  • Volatile organic compounds (VOCs) come out of our vehicle tailpipes, out of smokestacks, and they’re in a lot of every day products. (Photo courtesy of NinaHale CC-2.0)

The makers of a popular deodorant body spray have been fined more than a million dollars for polluting the air in California. Julie Grant reports it’s part of an increased effort to reduce air pollution.

Transcript

The makers of a popular deodorant body spray have been fined more than a million dollars for polluting the air in California. Julie Grant reports it’s part of an increased effort to reduce air pollution.

The makers of Axe body spray – popular among teenage boys – have been fined for causing environmental problems in California. Dimitri Stanich is spokesman for the California Air Resouces Board. He says California has specific low limits on how much air pollution can come from consumer products.

And if they get a tip that a product is over the limit – they head to the pharmacy.

“THE AIR RESOURCES BOARD HAS ENFORCEMENT OFFICERS THAT WILL BUY PRODUCTS OFF THE SHELF AND THEN TAKE IT BACK TO THE LAB IN SACRAMENTO. TECHNICIANS THEN WILL PIERCE THE CANISTER AND DETERMINE THE AMOUNT OF VOCS IN THERE.”

VOCs – that’s short for volatile organic compounds. VOCs come out of our vehicle tailpipes, out of smokestacks. And they’re in a lot of every day products: some aerosol sprays, most paints, even some cosmetics. Stanich says there are lots of reasons a manufacturer might use a volatile organic compound. In a product like Axe, he says the VOCs make it spray better.

“MOST OF OFTEN IT IS PART OF THE PROPELLENT USED TO FORCE THE PRODUCT OUT OF THE CANISTER AND INTO THE PRACTICAL PURPOSE THAT THE CONSUMER IS USING IT.”

And once those VOCs hit the air – from deodorants, tailpipes and smokestacks – they mix with the heat of the sun – and create ground level ozone. Pollution.

The multinational corporation, Unilever, owns the Axe brand. Stanich says that between 2006 and 2008, Unilever’s parent company, Conopco, sold more than 2.8 million units of Axe spray that failed to meet California’s clean air standards.

The state has fined Conopco 1.3 million dollars.

It’s all kind of a bummer. At least for some teenage girls.

Katie Schombeck and Julia Rombach say the boys locker room reeks of Axe. And they love it.

“YOU SMELL IT AND YOU’RE LIKE DRAWN TO IT, IT SMELLS SO GOOD.”

“I DO THAT ALL THE TIME. I REMEMBER HANGING OUT WITH GUYS, AND LIKE IF THEY SMELL GOOD I’LL BE LIKE ‘HEY COME HERE FOR A MINUTE’ AND SMELL THEIR SHOULDER AND BE LIKE ‘YOU SMELL GOOD.’”

“I’LL GIVE THEM A BIG HUG, JUST BECAUSE THEY SMELL GOOD.”

But these 16 years olds didn’t realize body spray could be bad for air quality.

“BUT IT NEVER REALLY DAWNED ON ME THAT AXE…I DON’T KNOW, YOU DON’T REALLY THINK ABOUT THAT.”

Compared to all those cars and trucks and smokestacks – it doesn’t seem like a little deodorant spray could cause that much of a problem. But Dimitri Stanich with the California Air Resources Board says all those little bits add up.

“WE SPRAY A LITTLE PERFUME HERE, WE SPRAY A LITTLE DEODORANT THERE, SOME WD-40 ON THE VEHICLES WE’RE WORKING ON. THE LIST GOES ON. EVERYTHING THAT’S A CONSUMER PRODUCT HAS THE POTENTIAL TO CONTRIBUTE TO OZONE.”

Stanich says on peak ozone days, people have a harder time breathing, especially those with asthma.

California has a particularly bad ozone problem in its cities – and also has tougher clean air rules than most of the country.

The U.S. Environmental Protection Agency is about to tighten federal air quality standards – to reduce ozone pollution everywhere else.

Julian Marshall is professor of environmental engineering at the University of Minnesota.
He says most health officials support tougher air standards.

But there are lots of ways to reduce exposure in your own home:

“BUYING LIMITED QUANTITIES OF PRODUCTS THAT EMIT VOCS, OR BUYING LOW VOC PRODUCTS. WHEN YOU GO TO BUY PAINTS FOR EXAMPLE THERE ARE LOW VOC PAINTS.”

To reduce exposure, Marshall says get rid of old chemicals and those you don’t need.

In the meantime, California officials say Unilever has corrected the problems with Axe – and reduced the emissions from its spray can. Making a lot of teenage boys – and some of their girl – friends happy.

For The Environment Report, I’m Julie Grant.

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