Getting Paid to Recycle

  • If you don't recycle, the bin can make a handy shelf. Cities are trying to get people who don't recycle much or at all... to get into the habit by offering them incentives.

Recycling can have some economic benefits. But as a country, we’re
just not doing that much of it. The US Environmental Protection
Agency says the national recycling rate has been hovering around 30%
for several years now. Rebecca Williams reports some cities
are trying to get people to recycle more… by paying them to recycle:

Transcript

Recycling can have some economic benefits. But as a country, we’re
just not doing that much of it. The US Environmental Protection
Agency says the national recycling rate has been hovering around 30%
for several years now. Rebecca Williams reports some cities
are trying to get people to recycle more… by paying them to recycle:


It’s not easy getting someone to admit they don’t recycle. But I was
over at my friend Andrea’s house for dinner, and she confessed.


(Sound of Andrea opening a can of beans)


“Normally I would take this can and throw it away in the garbage and
never look at it again. I don’t really like cleaning garbage to throw
it away.”


Now in her defense, she doesn’t really produce that much trash to begin
with. Maybe just one small bag a week.


Andrea says it just feels like too much work to recycle. Taking the
labels off, cleaning out the cans, walking down four flights of stairs.
Though they’re indoors and carpeted.


(Sound of garage door opening)


Right now she’s using her recycle bin as a shelf. She’s got some books
and a quart of oil sitting on it.


If Andrea did recycle, she’d have to drag her bin out to the curb from
the garage. About oh, three feet or so.


“In the mornings I run pretty late so just taking the garbage out and
lugging it down the stairs along with my bags for work is quite a hassle in
and of itself and I’m proud of myself for doing that, so… (laughs).”


Now… my friend can’t be the only one out there who doesn’t recycle.
A recent survey found that 28 states reported a decrease in their
recycling rates since 2001.


That’s not good news for cities, because cities can benefit from
recycling. If they can divert enough recyclables from the waste
stream, they can avoid some of the high costs of disposing waste in
landfills.


But even if you have trucks that drive around and pick up people’s cans
and newspapers from their curbs, there’s no guarantee they’ll put them
out there for you.


Unless, of course, you offer them a reward.


Some cities on the East Coast are paying people to recycle. They’re
using a company called RecycleBank.


With RecycleBank, you get a recycling container with a tracking chip
embedded in it. You can toss all your cans and newspapers and bottles
into that one container… so, none of that annoying sorting.


Ron Gonen is the company’s co-founder.


“There’s a mechanical arm on the truck that picks up your container,
reads the chip, identifies that your household recycled and how much
your household recycled. The amount that your household recycled is
translated into RecycleBank dollars.”


Those RecycleBank dollars can be cashed in as coupons to shop at more
than 300 stores.


“We really look at it from the lens of the recycling industry and that if
your household recycles you’re actually creating value, and some of
that value should be passed back to you.”


Gonen says each family can earn up to $400 a year. He says people are
so into it, they’re even bringing stuff from work to recycle at home.
And he says recycling rates have tripled or even quadrupled in
neighborhoods using RecycleBank.


But some cities have found incentives only work up to a point. So
they’re making it against the law not to recycle. Seattle, for
example, won’t pick up your trash if there’s stuff in it that could be
recycled.


Timothy Croll is Seattle’s Solid Waste Director. He says trash
collectors aren’t going through trash cans, but they are peeking in.


“It’s not like we’re taking these things into an MRI or anything like
that it’s just what the garbage collector can see at the top when they
open the lid.”


Croll says the law works. He says only a few trash cans have been left
behind with a note. And Seattle did try incentives first. The city
charges residents less for trash collection if they use a teeny little
trash can and recycle a lot more. Croll says that’s been pretty
successful. But he says the city wanted to push for even more
recycling… so, they made it a law.


“Some tools work better for some people than others. For some people
it might be they know it’s the right thing to do, but their lives are
busy, and unless you give them one more reason they’re just not going
to get over that threshold and do it. It’s like yeah I know, I know I
should floss too, you know?”


Croll says it’s up to cities to first make recycling convenient… And
then try sweetening the deal.


You know, my non-recycling friend DOES recycle her soda cans. She
lives in Michigan, so she gets 10 cents back for each one. It’s enough
of an incentive that she’s saving bags of cans at work and stashing
cans in every corner under her kitchen sink.


For the Environment Report, I’m Rebecca Williams.

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