Corporate Campuses Go Green

  • While new factories take up a lot of land, some corporations, such as GM, are setting aside acres for wildlife on corporate campuses. (Photo by Dustin Dwyer)

About a quarter of all private property in the
U.S. is owned by corporations. In the past, many
companies have gone to great expense to maintain
their property with manicured landscaping and green
lawns. Now, as environmental issues are becoming an
important focus in the business world, more
corporations are turning their land into wildlife
habitats. As Gretchen Millich reports,
they are finding it’s good for the environment and
it’s good for business:

Transcript

About a quarter of all private property in the
US is owned by corporations. In the past, many
companies have gone to great expense to maintain
their property with manicured landscaping and green
lawns. Now, as environmental issues are becoming an
important focus in the business world, more
corporations are turning their land into wildlife
habitats. As Gretchen Millich reports,
they are finding it’s good for the environment and
it’s good for business:


Setting aside land for wildlife is becoming a big trend among
corporations in the US. For example, near its plant in Muscatine, Iowa,
the Monsanto Company set aside a 500-acre sand prairie. It’s home to
some rare species, including the Illinois mud turtle. Just outside of
New York City, Exxon Mobil is protecting 750 acres as a habitat for
birds like wild turkeys and wood ducks.


Bob Johnson is president of the Wildlife Habitat Council.
The council brings together businesses and environmental groups to
conserve and restore natural areas. His group has helped set up
hundreds of wildlife preserves at corporate facilities:


“Most of our members are not recognized as being very green and I think
that is really changing now because many companies are trying to find
ways of being a lot more conscientious about materials and energy. But
the real bottom line is habitat. Habitat is the greatest factor in the
control of the decline of species on the planet and I think companies
are realizing this is important for them to do.”


Johnson says there are lots of advantages to being green in the world of
business. Studies show that employees are happier and more productive
when they work for a business that shares their values. Also, it’s much
less expensive to maintain a wildlife habitat than to fertilize and mow
several acres of grass.


Bridget Burnell works at a new General Motors assembly plant near Lansing, Michigan.
Burnell is an environmental engineer. She oversees 75 acres on the factory grounds
that’s been set aside as wildlife habitat:


“What we’re walking up to right now is the first major wetland that you
come across. This is what all the employees can see as they are
driving along the main road east of the plant.”


It’s an unlikely spot for a wildlife refuge: on one side a sprawling
automobile factory, on the other, the intersection of two major
highways. It’s noisy, but still somehow serene.


Birds, turtles, muskrats, and frogs all live here undisturbed. A great
blue heron is flying over the wetland and in the distance, we see three
whitetail deer. Burnell says on nice days, teams of employees come here
to take care of the grounds and sometimes they work with community
groups:


“We’ve had about 20 events this year that we’ve had different community
organizations out here. Some of it’s directly related to educational
type things, like learning about the wetlands and the prairie
and different types of habitat. Others are specific to a particular
project, maybe wood duck boxes or song bird boxes, that type of thing.”


This factory is the only automotive plant to receive certification from
the US Green Building Council for Environmental Design and Construction.
GM saves about a million dollars a year in energy costs and more than 4
million gallons of water. And although there’s no direct cost savings on
a wildlife habitat, GM is finding that preserving natural areas can
improve the company’s image in the community, and also with its
customers and investors.


Bob Johnson of the Wildlife Habitat Council says these wildlife projects
are attractive to green investors, who choose stocks based on how a
company deals with the environment. He says some investors believe that
environmental responsibility is a reflection of how a business is
managed. And a lot of that information is available on the Internet:


“The individual on the street can do that today. They can evaluate this
kind of information and make judgments. So I think people are looking
for ways of distinguishing where they are placing their resources.”


Johnson says since corporations are the largest group of landholders,
they’re in a good position to slow down the fragmentation of wildlife
habitat. He says corporate leaders are discovering that with a little
effort, they can win friends and gain a competitive advantage.


For the Environment Report, this is Gretchen Millich.

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