Ford Prods Customers to Buy Carbon Offsets

Several Internet companies offer ways for drivers to offset the impact of their car’s greenhouse gas emissions by investing in clean energy. Now, one of the Big Three automakers wants to sign up its customers. The GLRC’s Rebecca Williams has more:

Transcript

Several Internet companies offer ways for drivers to offset the impact of
their car’s greenhouse gas emissions by investing in clean energy. Now,
one of the Big Three automakers wants to sign up its customers. The
GLRC’s Rebecca Williams has more:


It’s sort of like getting your sins forgiven… if you feel guilty for driving
an SUV.


It’s called carbon offsetting. What happens is… you spend anywhere
from 30 to 80 bucks for a carbon offset. The money gets invested in
cleaner energy projects – like wind farms – that don’t produce greenhouse
gasses.


Ford Motor Company is teaming up with a carbon offset company called
Terrapass… to promote carbon offsets to Ford customers.


Tom Arnold is a founder of Terrapass. He says Ford’s been criticized for
its poor fuel economy record… and for opposing California’s greenhouse
gas regulations on cars.


“It’s a question of helping Ford take steps in the right direction. Here’s
something that can help the organization better communicate to green
customers.”


Arnold points out there are also some free ways to cut down on carbon
dioxide emissions… such as driving less or buying a more fuel efficient
car.


For the GLRC, I’m Rebecca Williams.

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